Opportunities from Australia’s 4WD boom abound at Aftermarket Expo

February 7, 2022 / Comments Off on Opportunities from Australia’s 4WD boom abound at Aftermarket Expo


With net revenue from the sale of 4WD parts and accessories in Australia set to grow by a whopping 17.5% over the next few years, it’s no accident 4WD-related products will take centre stage at this year’s Australian Auto Aftermarket Expo (AAAExpo).

Australians are obsessed with their four-wheel drives, with SUV/4WD-category sales accounting for more than half of the million vehicles sold across the country in 2021, and more than 5.5 million 4WDs currently on the nation’s roads. That presents a fantastic opportunity for Australia’s more than 2,100 businesses servicing the 4WD aftermarket.

A recent Australian Automotive Aftermarket Association (AAAA) study found the 4WD aftermarket—which already generates $6 billion in revenue from the manufacture, distribution and sales of parts and accessories each year—is booming. With more 4WDs on the road, aftermarket companies are expanding their ranges, improving the quality of their parts and accessories, and investing heavily in everything from production to promotion.

For the first time, this year’s AAAExpo, proudly sponsored by Repco, will host a dedicated 4WD Innovation Zone. Many of the biggest and best 4WD companies in Australia will share, promote, network and sell their latest technology, products, tools and equipment in a unique, industry specific B2B environment.

“There is a huge level of confidence in the 4WD parts and accessories market, with companies looking at the volume of 4WD sales and the expected growth in the 4WD aftermarket, and seizing the opportunity to expand and improve their ranges. A lot of work has gone into developing new parts, accessories, tools and equipment. The 4WD Innovation Zone is a unique and exciting opportunity for manufacturers, resellers and retailers to get together, see what’s new, and do business,” said Stuart Charity, CEO of the AAAA.

Some of Australia’s most respected 4WD brands are looking forward to the benefits offered by the new 4WD Innovation Zone and among those companies exhibiting is East Coast Bullbars.

“The Auto Aftermarket Expo is a must attend industry event for East Coast Bullbars, and we’re excited to be part of the 4WD Innovation Zone initiative. We’re looking forward to building relationships with distributors, showcasing our latest products and connecting with potential fleet customers at the show,” said Craig Kittle, General Manager of ECB.

The 4WD Innovation Zone forms just one great component of the unmissable Auto Aftermarket Expo, which co-located with the Collision Repair Expo is the nation’s only comprehensive exhibition for Australia’s $25B aftermarket industry. With the theme of ‘The Workshop of the Future is Here’ a total of 250 exhibitors will join over 8,000 trade visitors, across three days to experience the latest parts, equipment and technology and network with industry colleagues. Visitors will also learn how to survive and thrive into the future thanks to a comprehensive training and education seminar program with leading industry experts on the industry topics that matter.

The Australian Auto Aftermarket Expo, co-located with the Collision Repair Expo will take place 7 – 9 April, 2022, at the Melbourne Convention & Exhibition Centre. For more information and to register FREE, head to www.autoaftermarketexpo.com.au or https://www.collisionrepair.com.au/.

Media Enquiries – Jos Roder, Marketing Coordinator, AAAA – 0423 857 072 or jos@aaaa.com.au
Media Kit –  https://bit.ly/AAAE-CRE-MediaAssets
Exhibitor Enquiries – IEC Group: (03)9596 9205 or paul@iecgroup.com.au
AAAE Sponsorship Opportunities – AAAA:(03) 9545 3333 or michelle@aaaa.com.au